MAREE
IMAREE — Beauty Brand

Tracking the voices behind our brand

IMAREE is an Amazon beauty brand working with over 1,000 content creators who promote our products on TikTok. This internal tool helps our team monitor what's working — before we invest in a full analytics platform.

Internal use only

This tool is not a public product. It is used exclusively by the IMAREE marketing team to track creator-published content and measure campaign performance.

1,000+
Active creators
Amazon
Primary sales channel
TikTok
Primary content platform
About IMAREE

A beauty brand built on creator trust

IMAREE is a cosmetics brand sold exclusively on Amazon. Our growth strategy is rooted in authentic creator content — we partner with over 1,000 TikTok creators who genuinely use and promote our products to their audiences.

Unlike traditional influencer marketing, our creators post independently — they choose when to post, how to present the product, and what resonates with their followers. This authenticity drives real conversions.

To support this model at scale, we need visibility into how each creator's content is performing — which videos drive engagement, which formats work, and where to double down.

1,000+
TikTok creators currently posting IMAREE content
Amazon
Sole distribution channel — TikTok content drives direct product discovery
Internal
This tool is used by our marketing team only — not a public-facing product
Why we built this

Managing 1,000 creators without visibility is impossible

Before building a full analytics platform, we needed a simple way to understand what our creators were publishing and how it was performing.

The challenge

No centralized view of creator posts across 1,000+ accounts
No way to know which creators are actively posting vs. inactive
No data on which videos are driving the most engagement
Manual tracking through spreadsheets — slow, error-prone, unscalable
No insight into engagement rate trends across our creator network

What this tool does

Aggregates all creator posts in one dashboard for the marketing team
Shows views, likes, comments, and shares per video — per creator
Identifies top-performing creators and content formats
Gives us a data foundation to decide where to invest next
Built on official TikTok Display API — read-only, no content is modified
How it works

Simple by design

Our marketing team connects creator accounts via TikTok's official OAuth, and the tool automatically collects performance data for internal reporting.

01
Creator connects
Each creator account authorizes our app via TikTok's standard OAuth. Read-only permissions only — we never post on their behalf.
02
Data is collected
The tool fetches published videos and their performance stats through the TikTok Display API on a regular schedule.
03
Team reviews
Our marketing team reviews performance across all accounts — identifying top creators, best-performing content, and engagement trends.
04
Decisions are made
Data informs which creators to work with more closely, which content formats to encourage, and where to allocate budget.